Dogs are men’s best pals during good and bad times. They are also regarded as family members in most families. It’s sad that most people are forced to leave their dogs locked up during the day due to their busy work schedules. Dogs left alone at home all day long can be problematic. They might get restless, lonely, or may engage in violent behavior. This can lead them to bite household items or bark at neighbors. Another major problem is that during an emergency, dogs won’t be able to get out to save their lives.
Here comes the dog daycare service to save the day! If you are a dog lover and willing to get paid while spending time with your favourite animal, a Dog Daycare Business is the ideal venture for you.
Dog Daycare Marketing All You Need To Know
These days, the dog daycare business is flourishing. This draws a lot of attention to getting interested in it. So, to create a space for your Dog Daycare in this competitive field, you need to smartly implement dog daycare marketing ideas. Proper marketing and advertising will allow you to reach your potential clients while expanding your business at the same time. How to do it? No worries. We will discuss the top ways to advertise your doggie daycare and boarding business here.
We’ll be talking about the following subjects:
Use Facebook Advertising
What do we do when we get bored, want to take a quick check on our friends, or want to socialize with our community virtually? Right, we browse Facebook. Being the largest social media site, it opens the door to reaching out to the largest audience groups. Advertising on Facebook is one of the best advertising strategies to get more doggie daycare customers.
The best thing about Facebook advertising is that it’s cost-efficient and, when used wisely, can produce a significant return on investment (ROI). Facebook’s intelligent AI allows you to target your adverts to certain demographics. You can target people based on age, interests, location, and income. To reach your potential client, use geo-tagging advertising in your city. Don’t have enough time for it? Relax, you can always hire a digital marketer to do these tasks for you.
Create a professional website
Owning a website is more like owning real estate online. It’s the very first thing that comes to mind when thinking about a business’s digital presence. A well-detailed website contains all the necessary information a client could be looking for. You might think, your social media accounts are enough to market your doggie daycare & boarding business.
Trust me, it’s a wise investment to make a website. Your website is completely yours. It can be set up however you choose. You can share photos and videos of the dogs you have, and videos of dog owners having fun at your facility. You can include boarding facility details, online schedule booking, FAQs, service charges, terms, and policies. Sharing your clients’ honest reviews on your website will make your business more trustworthy. An informative and interactive website packed with dog-related themes and animation would be perfect for your business.
Post attractive & informative content
Building a website and having a presence on social media is just the tip of the iceberg. You need to post creative, engaging content on every platform to establish a strong online presence. To get the most out of these platforms, build them up as channels that attract your audience.
When you are posting content on your website, make sure it’s educational and, at the same time, entertaining. It might be a promotional post, but it won’t have to sound like you are merely sharing your business card. You can post thoughtful blogs which will showcase that you are a pro in the pet care industry. Your clients will appreciate your tips and tricks about caring for your dog’s videos.
Go for Email-marketing
Sorry to break it to you, but to be practical, social media platforms can take down your account and all of its followers really quick. What will always remain for you is your email list. It’s a straightforward and personable approach to communicating with your existing and upcoming clients.
Having a long list of email accounts is more like having a group of social media followers. Your goal is to make it a larger one. To legitimately collect an email list without invading privacy, start by sharing your email address. You can encourage readers to share their comments on your blog entries by providing their email accounts. You can send newsletters by embedding your Dog daycare offers, service details, and more. Free emailing tools like Mailchimp would be a great help for you at the beginning.
List your dog daycare business on search engines
You have tried the conventional methods, but they didn’t help much. Now, if you are still thinking, ” How can I promote my pet care business?” The answer is to list your business on Google, Yahoo, and Bing search engines.
People generally use Google, Yahoo, and Bing search engines to look for new ideas. If you enlist your business in it, it will appear on search results pages. For example, to list it on Google, you need to sign up for Google My Business. All other search engines have a similar option too. All of these search engines let you claim your business by providing the basic information. Building a Facebook Business Page and Yelp Business Profile will also come in handy. To save your time, you can always get help from a professional Digital marketer to do this for you.
To wrap up
A great marketing plan needs to be developed over time and with practice. The same is true with your dog daycare marketing. Follow the directions above, but also feel free to mix and match with other pet care marketing tips that deliver more customers. Consider using both online and offline tactics.
Some will work, some won’t. Stick to the ones that are working, and eventually, you will see your doggie daycare business growing!